Our Story

From day one, Apple Blossom Pink has been about curating pieces that make everyday life feel a touch more beautiful. 

What began with a single table at a local market has grown into a boutique that brings together timeless fashion and elegant home décor, always chosen with care and an eye for style. For us, fashion and homeware naturally go hand in hand. The way you dress and the way you style your home are both expressions of individuality and taste—and at Apple Blossom Pink, we celebrate that connection.

Our collections are designed to complement one another, creating a lifestyle that feels effortless, elegant, and distinctly yours. Along the way—from pop-ups and our very first shop, to bigger ventures and our beautiful boutique in Oakham—the heart of Apple Blossom Pink has stayed the same: creating a shopping experience that feels personal, inspiring, and a little bit special. We believe in lasting style over fleeting trends, choosing items that are made to be loved for years to come. Every piece, whether it’s a standout piece of furniture or a perfectly cut skirt, is selected for its quality and individuality. But Apple Blossom Pink is more than just a shop. It’s a place where our customers feel welcomed, understood, and part of our story. Every visit is about more than what you take home—it’s about the experience of finding something that truly speaks to you.

Looking ahead, we’re excited to keep growing, while staying true to what matters most: bringing beauty, style, and inspiration into everyday life.

With love,

Michelle Carolissen

Founder, Apple Blossom Pink